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1 Nonprofit Essentials: The Development Plan
   by 2008 CSI Keynote Speaker Linda Lysakowski, ACFRE ($38)

One of the most significant factors in the success of any fundraising program is the ability and willingness of the organization to take the time to develop an integrated development plan with realistic budgets, timelines, and areas of responsibility.

Part of the AFP/ Wiley Fund Development Series, Nonprofit Essentials: The Development Plan takes the reader through the development planning process and helps both novice development officers and seasoned professionals to create a plan that contributes to an organization's realization of its mission. Exhorting readers to ensure their plan is a living instrument and not just a document sitting on a shelf, nonprofit expert Linda Lysakowski includes examples of typical development plan formats as well as timelines for the planning process to help users identify the level of detail that will be required.

Whether large or small, your organization will benefit from Nonprofit Essentials: The Development Plan. This professional guide's nuts-and-bolts presentation equips your organization to create a dynamic development plan that fosters enthusiasm, cultivates a sense of confidence, and helps track success.

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2 Nonprofit Essentials: Recruiting and Training Fundraising
  Volunteers by 2008 CSI Keynote Speaker Linda Lysakowski, ACFRE
  ($45)

This book examines methods for recruiting volunteers and the materials needed to implement a successful recruitment strategy. Particular emphasis is placed on the role of the campaign chair as the leader of the capital campaign effort. The unique role of the board of directors as volunteer fundraisers is addressed in this book, along with strategies for keeping volunteers involved and motivated, and tips for making volunteer fundraising experiences satisfying for both staff and volunteers.

"Linda Lysakowski brings into focus the realities of enlisting volunteers to ensure success in a campaign. She clearly outlines logical steps that lead to inspiring passion in the volunteer, who is so essential to reaching a goal. I wish such a comprehensive treatise had been available to me forty years ago!" --Milton Murray, Director Emeritus Philanthropic Service for Institutions Adventist World Headquarters (Silver Spring, Maryland)

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3 The A$K: How to Ask Anyone for Any Amount for Any Purpose
   by 2007 CSI Keynote Speaker Laura Fredricks ($32)

The Ask is a complete resource for teaching anyone—experienced in fundraising or not—how to ask individuals, in person, for a contribution to for a local nonprofit or a special event or community project, an enhanced annual gift, a major or planned gift, or a challenging capital campaign gift. Written by fundraising expert Laura Fredricks, The Ask shows what it takes to prepare yourself and others to make an effective ask and includes over one hundred sample dialogues you can use and adapt. Step by step, the book reveals how to listen, what to say, and how to follow up on each and every ask until you receive a solid and definitive answer.

"Asking people for money is one of the most difficult ‘sales’ we can make, and no matter how noble the cause, having the right tools at our disposal can make the difference. This book provides all the tools necessary to complete the ‘sale.’" --James Duffy, CFO and executive vice president, Vertrue Inc., Stamford, Connecticut

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4 Asking: A 59-Minute Guide to Everything Board Members,
   Volunteers, and Staff Must Know to Secure the Gift  
   by Jerold Panas ($25)

A practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. Provides proven methods and techniques for running a successful annual giving campaign.

Nine principal methods of annual giving are detailed here along with expert advice on managing each of these multiple fundraising methods as a comprehensive program. Whether you are a professional or volunteer, learning how to orchestrate these nine principal methods to build on one another will help you raise more money and establish lasting relationships with donors. Other means of fundraising are addressed to supplement the principal nine, such as advertisements and coupons, door-to-door solicitation, federated campaigns, gambling and games of chance, and cause-related marketing. A comprehensive section on managing the annual giving program provides invaluable information on performance measurement, budget preparation and management, cost-benefit standards and guidelines, financial accounting, gift reporting, and much more.

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5 Cause Marketing for Nonprofits: Partner for Purpose, Passion,
   and Profits by Jocelyne Daw ($52)

This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.

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6 The Fundraising Feasibility Study: It's Not About the Money
   by Martin Novom, CFRE ($55)

In-depth preparation is the key to achieving a successful capital campaign. Seasoned professionals and trustees know the important role a fundraising feasibility study plays in campaign preparation. Until now, consultants closely held virtually all information about feasibility studies. The Fundraising Feasibility Study: It's Not About the Money draws back the curtain and provides, for the first time, a complete description of the feasibility study process. This is presented by senior fundraising professionals from around the United States and Canada with experience in virtually every section of the nonprofit sector. They are: William Carlton, Betty Ann Copley Harris, Simone Joyaux, Linda Lysakowski, Tony Myers, Martin Novom, Elliott Oshry, Anne Peyton, Eugene Scanlan, and Sanae Tokumura.

Part of the AFP Fund Development Series, The Fundraising Feasibility Study: It's Not About the Money transforms a complicated process into an easy-to-understand, step-by-step model for success. Both the experienced philanthropic professional and the novice will gain vital information about the why, when, and how of the fundraising feasibility study. It equips both nonprofit professionals, and the consultants who serve them, with a blueprint for action.

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7 Keep Your Donors: The Guide to Better Communications &
   Stronger Relationships by Tom Ahern and Simone Joyaux ($50)

Keep Your Donors: The Guide to Better Communications and Stronger Relationships, written by fundraising experts Tom Ahern and Simone Joyaux, is a new, winning guide to making disappointing donor retention rates a thing of the past. For the first time in one book, nonprofit professionals will find an in-depth analysis of the two things that matter most to long-term fundraising success: relationship building at all levels of the organization and a thorough look at effective fundraising communications.

This book was written for all fund development professionals who want outstanding results. Those seeking their CFRE credential will find it doubly helpful. The authors based their work in part on the CFRE and AFP job analyses, which document the roles, knowledge, and competencies required for effective fund development.

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8 Leading Up: Transformational Leadership for Fundraisers
   by Lilya Wagner ($42)

Fundraisers know that in order to be successful in their demanding profession, they have to get things done. And to get things done, they need to exercise leadership from whatever rank or position they hold--often from the middle. This concept is called "leading up." Recognizing that all fundraisers must be leaders, Leading Up teaches professionals the skills and traits they need to be successful in their philanthropic roles.

Leading Up centers around author Lilya Wagner's unique model, which exemplifies the concept of leading up. Here, fundraisers will discover: how to get things done when they're not in charge; how to motivate others when they don't have formal authority; how to convince or persuade their colleagues and superiors about their need for action and involvement; and how to lead when they're not recognized leaders by virtue of power or position.

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9 Nonprofit Essentials: Major Gifts
   by Julia Ingraham Walker ($40)

Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.

"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes." --Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana

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10 Nonprofit Essentials: Managing Technology
   by Jeanette Woodward ($40)

Computerization represents an economic commitment that many nonprofit groups with tight budgets have been reluctant to make. However, computerization is no longer optional. Nonprofits must compete effectively for scarce dollars. Nonprofit Essentials: Managing Technology helps nonprofits take the leap and integrate technology throughout their operations. With its accessible, easy-to-read style and in-depth advice, it will get readers excited about technology instead of intimidated by it.

"Nonprofit Essentials: Managing Technology is a comprehensive work. Suitable for any size organization, the book is distinguished by its focus on 'the human factor' along with volumes of technology information. It should prove to be an invaluable resource for administrators, volunteers, and trustees who must ensure their organization's effective use of technology."
--Richard F. Hobson, President Hobson Renaissance Solutions LLC

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11 Strategic Fund Development: Building Profitable Relationships
     that Last by Simone Joyaux ($74)

Fund development is not just about fundraising techniques. The most effective fund development focuses on organizational development first and foremost. Organizational performance depends upon shared values and participatory decision-making. You need to apply the best thinking from experts like Peter Drucker and Peter Senge, Dee Hock and John Gardner to the way your organization does it work.

This groundbreaking book – now in its second edition – offers important insights, critical strategies, and useful tools to enhance your organization’s performance and raise more charitable contributions. Joyaux challenges the fundraising profession to focus on organizational development rather than merely promoting fundraising technicians. Joyaux integrates staff work with that of volunteers and demands a basic change in the way we do business.

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