|
 Strategy
and Messaging:
How to Make Your Ideas Stick
An
Audio Conference presented by New York Times bestselling author
Chip Heath
The audio conference will be followed by
a 30-minute meet and greet hosted by John Petures, Jr., President
& CEO, Akron Community Foundation
Click here to register
January 23,
2:30 - 4:30 pm
Akron Community Foundation
345 West Cedar Street, Akron OH 44307
Click here for directions
FREE for Members, $15 for Non-Members
Registration Deadline: January 21, noon
Why do some ideas stick with people and others go
in one ear and out the other? As someone working for a nonprofit,
you have some of the most important ideas around, but you may not be
getting your ideas across as effectively as you could. Chip Heath
examines why certain ideas - ranging from urban legends to public
health messages survive and prosper in the social marketplace of
ideas. Why is it that urban legends stick in the back of our minds?
And why cant anyone remember the last memo that they read? Chip
will answer these questions and help you create messages that will
break through the larger marketplace of ideas and stick to what's
important.
Learn to recognize some barriers that keep many
nonprofits from getting their messages across, and discover some
simple tools you can use to overcome the barriers and come up with
messages that inspire and energize others. This presentation is
based on the New York Times bestselling book, Made to Stick: Why
Some Ideas Survive and Others Die.
 Chip
Heath, a Professor in the Graduate School of Business at
Stanford University is the co-author (along with his brother, Dan)
of Made to Stick: Why Some Ideas Survive and Others Die,
published by Random House in 2007. Made to Stick has been a
Business Week and New York Times bestseller, and was
ranked among Amazon's Top 10 Business Books of 2007 by both editors
and customers. Chip and his brother Dan write a column for Fast
Company Magazine. He has taught workshops on strategy and
mission to over 190 nonprofits.
This AFP audio conference was
originally presented in 2008, but because of the excellent
information it provides, the NCOH chapter is hosting a special
session for its members and colleagues.
Click here to register
|