North Central Ohio Chapter

 Developments ~ June 2006             www.afpncoh.org

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June Breakfast Meeting
Marketing Dollars vs. Charitable Dollars
Lorraine Kessler, Positioning Strategist and Vice President, Client Services, Innis Maggiore

June 13, 8-9:30 AM
Sheraton Suites, 1989 Front Street, Cuyahoga Falls, Ohio 44221 • Click here for directions
A full breakfast buffet will be served
Networking and breakfast will be from 8 to 8:30 a.m. The presentation will be from 8:30 - 9:15 a.m.
$13 members • $18 non-members • MasterCard and Visa now accepted
Reservations Required • Deadline: Thursday, June 8, Noon

The nonprofit sector is brimming with over-exposed and fickle donors. In order to keep pace with these donors and donor prospects, nonprofit organizations must harness the single most powerful concept in marketing: Positioning.

Positioning is the long-term strategy that, when effectively implemented, provides the backbone for strategic communications with prospective customers, donors and stakeholders—the lifeblood of any organization. That's why it is so powerful.

Lorraine Kessler will address the principles of positioning and explain ways you can implement it in your own organization, including:

• Establishing the strategic direction and prescribing the messages, tone and voice of your organization;

• Ensuring consistency and relevance in pursuit of your objectives; and

• Most importantly, differentiating your organization in the mind of the donor.

As vice president for client services, and one of five principal owners, Lorraine is one of Innis Maggiore’s leading strategists and oversees the account process from initial input and analysis to program implementation. Prior to assuming her current position, Lorraine served the agency first as business development director and then as marketing communications director.

Lorraine has developed and managed brand programs for Fortune 500 business-to-business companies in both the building products and automotive industries. She has also directly managed accounts in foodservice, pet care, industrial products, aviation, healthcare, banking, consumer services, travel and tourism, and packaged goods.

MasterCard and Visa now accepted!

Click here to register for the event

2006 Program Calendar

8 - 9:30 AM at the Sheraton Suites in Cuyahoga Falls

• October 10 ... Federal/State Funding
• December 12 ... Donor Panel

Save the date

• August 29 ... Career Success Institute (CSI)
• November 16 ... National Philanthropy Day Awards Luncheon

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NPD Nominations Due June 1st

http://www.afpncoh.org/2006npd/NOMFORM.doc

The National Philanthropy Day Committee is seeking nominations for awards to be presented at the November event. This is an incredible way to honor an individual or organization that has made a significant contribution to your organization. What a great way to say “thank you!”

If you have nominated an individual, business, or organization in the past who has not received the award, we encourage you to nominate them again. The form and the process have changed slightly so please check the 2006 nomination form for details: http://www.afpncoh.org/2006npd/NOMFORM.doc.

Completed nomination forms are due JUNE 1, 2006. If you have any questions, please contact the AFP office at 330-315-0402 or info@afpncoh.org. 

Only AFP members can nominate. Make sure your membership is up-to-date: http://www.afpncoh.org/membership.asp

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June Breakfast Features 2006 Scholarship Winner

Randy Wittmer, Director of Marketing and Assistant Director of Development of the North Canton Medical Foundation, is the 2006 AFP Chamberlain Scholarship recipient. Randy will be will be speaking at the June 13th breakfast meeting about his experience at this year’s International Conference on Fundraising held in Atlanta.

Reminder: Any active North Central Ohio Chapter member who has not attended the International Conference on Fundraising is eligible to apply for the Chamberlain Scholarship, which helps to defray the cost of the conference. Applications will be available in July 2006 for next year's conference.

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Submit Your News

This newsletter is a resource for our members! If you have a job posting or event that the AFP membership would be interested in learning more about, please email a short posting to Hannah Smith at hsmith@invent.org for inclusion in the next newsletter.

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• Phone: 330-315-0402

• Fax: 330-315-0399

• Email: info@afpncoh.org

• Address: 703 South Main Street #211 Akron OH 44311

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